Home staging is the process of adding decor, rearranging furniture, and expertly dressing up the home to make it look beautiful for listing photos and for actual property viewings. Home staging is a marketing and sales tactic that can make even the darkest, drab space feel bright, energetic, and homey.
Why is home staging important?
Your first point of contact with a prospective buyer is the photos used in the listing online. The photos must showcase your home and make it look inviting to attract prospective buyers to view your property. Home staging is about creating an emotional connection with potential buyers. Most of today’s buyers look for their next home online. Your property needs to not only capture their attention but capture their emotion! The goal of staging is to make a home appealing to the highest number of potential buyers. The more potential buyers you get through your home, the bigger the chance of selling it.
Buyers are buying a dream – they want to feel as though they are moving into their new home, not your old home and lifestyle. They need to be able to imagine themselves and their things in the home.
Tips for styling or staging your home before you put it on the market:
First impressions are important:
You want to make sure that the outside is inviting enough for people to want to see inside the home. Make sure all entrances are uncluttered, warm, and welcoming. Give the front door a fresh coat of paint. Invest some money in your front garden or potted plants by your front door. Make sure the house numbers are visible and that you have good lighting in case you are showing in the evening.
Give your kitchen a mini-makeover:
It is one of the most important rooms in the house for most buyers and its condition can often make or break a sale. Buyers often dread the expense of remodeling a kitchen however in many cases an inexpensive cosmetic face-lift can make it look nearly new. You can achieve this with a fresh coat of paint or replacing the cupboard doors, updating the flooring, lighting, and blinds, and adding fresh new tea towels, floor mats and accessories. Pack away unnecessary items to avoid cluttering.
Neutralise your walls:
Potential buyers won’t be able to see themselves living in your home if the walls are painted brightly or are patterned. Remember what appeals to you doesn’t necessarily appeal to someone else’s taste. Paint walls in light, neutral colours and introduce splashes of colour with rugs, scatter cushions, throws, table runners, and fresh flowers.
It makes rooms look smaller and distracts buyers from seeing the beauty of the space. Buyers can easily become distracted by your story, so pack away family photos, excess books, and clothes. Pack away all creams, shampoos, etc in the bathroom. Dust every surface, ornament, and window inside and out.
Maximize your space:
Certain carpets can make rooms feel smaller, too much furniture, or furniture which is too big, will also make a room feel cramped. Too many pictures on the walls make a room feel cluttered. Move your furniture around and remove unnecessary pieces to get the most spacious feel.
Let the light in:
Dark rooms are sad rooms. Brighten up by letting as much light shine in the house as possible. Open the curtains/blinds on all of the windows, which in addition to letting in more light will also make rooms, seem bigger. Turn on all the lights in your house for viewings, including lamps. This will help make your home more welcoming.
Staging a home to sell doesn’t require spending a lot of money – just making smart decisions. Your agent should be able to help you make specific changes that will add value to your home and entice the buyers who come for viewings.